Google ads or Facebook ads?
Google ads reach people already searching for what you do. Facebook and Instagram ads reach people before they start looking. Most growing businesses use both.
Google adsFacebook + Instagram ads
Compared on 5 points, below
| Google ads | Facebook + Instagram ads | |
|---|---|---|
| Who you reach | People searching right now | People who match your ideal customer |
| Best for | Urgent needs and high-intent searches | Building demand and showing your work |
| What sells | The right keywords and a fast landing page | Real photos and video of your business |
| Cost per click | Higher on competitive searches | Usually lower, with more volume |
| How we run it | Managed daily, budget moved to what converts | Creative shot from your real business |
The bottom line.
Start with the one that matches how your customers buy, then add the other. We tell you which on the strategy call.
Questions owners actually ask.
What budget do I need to start?
Budgets on our strategy calls range from under $2,000 to over $10,000 a month. We tell you what is realistic for your market before you spend anything.
